Wednesday, January 7, 2009
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SmartCraft Networked

At Brunswick, we believe that taking full advantage of SmartCraft integration to make boating fun and exciting for users requires a special, mutually beneficial synergy between Brunswick and our partners, customers, manufacturers and dealers. To foster this synergy, we created SmartCraft Networked, a comprehensive program for organizing, testing and delivering products that can be called "SmartCraft-compatible."

The SmartCraft Networked program includes protocol licensing and product testing, validation and certification.

SmartCraft Networked provides:

  • vessel and vehicle OEMs with a broad range of highly integrated products that communicate and share information via fully supported communication bus protocols
  • comprehensive support that enables SmartCraft partners to deliver high quality, highly-integrated vessel systems to their customers and end users
  • a way for OEMs to enhance product quality, differentiate themselves among their competitors and increase profitability

Opportunities for Collaboration and Innovation

The SmartCraft Networked community brings together a wide variety of companies, technologies and resources committed to vessel system integration. As part of this community, you have a unique opportunity to collaborate with others to further define SmartCraft to deliver new and exciting features that enhance boating safety, reliability and enjoyment.

For example, Navman, a leading global positioning systems and marine electronics company, has integrated its advanced fish finder products with SmartCraft through our SmartCraft Networked program. As a result, boaters on SmartCraft-equipped vessels can not only access engine running information, they can also digitally set engine trolling speeds based on the type of fish that are being displayed on the Navman fish finder.




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